In just a few short years, this small-town Kentucky program has gone from hunter to hunted. How? With the details from in-depth data reports.

Through the rolling hills of Western Kentucky in the rural town of Benton—found three hours west of Louisville and two hours north of Nashville—a rabid following surrounds the Marshall County High School girls’ soccer team.

Stands are packed for home contests. Every game is broadcast over the radio, with a full play-by-play crew. Facilities for the team, in the words of assistant coach Andrew Pagel, are “fantastic”.

And in the short time since they adopted Hudl Assist’s interactive reports, the Marshals have seen explosive success. They won a third straight regional title this fall (the program’s 19th overall) and reached the round of 16 in the state tournament, losing to the No. 3 ranked team in Kentucky.

“We were chasing teams two years ago that we beat in the postseason,” Pagel said. “Last year we used Hudl Assist, we jumped on it and the analytics helped us tremendously. This year we're the hunted (16-2, 17-2) and we're the favorites, and we've used it to fine tune and stay ahead.” 

For Pagel, these tools give the Marshals “a chance to run our high school soccer program a lot like a small college.” What does that look like? 

Possession as a defensive weapon

Pagel knew early in the season that the team was struggling. One reason why was a defense that often simply blasted the ball up the field. This resulted in an average time of possession somewhere in the 19 to 22-minute range over an 80-minute game. Every team has their own unique “sweet spot” for optimal time of possession. For Pagel, and head coach Mike Boone, the target is in the 29 to 35-minute range. 

After he paired this data with the volume of shots the Marshals were allowing, which broke down to once every two minutes or so, Pagel issued a challenge in the form of an equation—how can they keep the ball for six more minutes a game, and therefore cut down on three shots from the opposition? 

“We try to use the math, and it’s easy to sell that way,” Pagel says. “We can say, look at their time of possession and look at ours, that’s why we need to make this extra pass to the right back, versus dumping the ball into our forward.” 

Pagel likes to be possession-oriented as opposed to a defend-and-counter style. He was raised classically on the tried-and-true 4, 4, 2 formation, with a stopper and sweeper, “but that’s a dinosaur now.” The Marshals play a 4, 2, 3, 1 with an offset triangle in the middle, and Pagel is devoted to the formation, both for its ability to overwhelm opponents with numbers everywhere, and for the way it allows for quick counters.

Hard possession goals allowed Pagel to set the bar high early in the season, when they overwhelmed inferior opponents. Only 23 minutes in that easy win? Not good enough. He encouraged them to make that one last wide pass that gives them the 2-on-1 or 3-on-2 advantage up the other side of the pitch. Time to work on taking that pass from the left midfielder and linking up in the middle, instead of looking through to a forward. 

“We can talk through all that, and then show them it,” Pagel said.

We try to use the math, and it’s easy to sell that way. We can say, look at their time of possession and look at ours, that’s why we need to make this extra pass to the right back, versus dumping the ball into our forward. Andy Pagel, Marshall County High School (Benton Ky.)

Less is more in transition

Attack transitions are one area of the game where more isn’t necessarily better. In one game, Marshall County had 101 attack transitions—way too high and indicative of a poor job keeping the ball. If you’re playing against better competition, and playing with more balance, you’ll likely have anywhere from 60 to 80 such transitions.

Pagel pointed to a recent game against Murray High where the Marshals dominated, but their performance left Pagel questioning how well they executed. Sure enough, when he looked at the pass strings on the reports, he found the goalkeeper responsible for a number of unsuccessful passes. 

Of course this goalie, a returning captain and the school’s all-time leader in shutouts, was no slouch. But all those acrobatic dives, stops and catches are only part of what a goalkeeper’s game should be. They have to be able to keep possession, too, especially in today’s game where the keeper can often act as a sweeper. His goalie wasn’t allowing enough time for openings in the field to develop before trying to find a pass.

With these points tied to video, Marshall County’s goalkeeper coach knew how to design better practices to shore things up.

“Shutouts are good, but I also want to see how we can turn it into something better,” Pagel said. 

A call for focus, with purpose

Sometimes a call from the sideline to bring some more energy can sound empty. At Marshall County, the message comes with a purpose. 

Opponents didn’t score that much on Marshall County this year, and when they did, they came at all sorts of times. But over the course of the season, Pagel discovered that the team surrendered a goal every other game around the 60-minute mark.

Needless to say, the team started listening to what Pagel said early in the second half.

“If I say focus at this time, they know what I’m talking about,” he says. “I’ll yell out ‘Hey, let’s focus for these next 10 minutes’, and they give a thumbs up. They know what it means. They know there’s that lull in the game that tends to happen.”

Towards the beginning of games, Pagel found the Marshals would have somewhat of a drop-off after minute 15, typically when they begin substitutions. Does that mean they should hold off substitutions? Should they change up and stagger a little better?

Pagel loves looking for outliers, and has found the process more refined through the use of filters to identify trends against competition that is more on their level. The more he toggled through individual game reports and clusters of games, the more he was able to unearth critical discoveries like this.

If I say focus at this time, they know what I’m talking about. I’ll yell out ‘Hey, let’s focus for these next 10 minutes’, and they give a thumbs up. They know what it means. They know there’s that lull in the game that tends to happen. Andy Pagel

A safer approach with pass strings

With a 62 percent success rate on passes in the defensive third, well below his goal of 70-75 percent, Pagel understood his team needed to be more cautious with the ball in their own end—but also that it wasn’t all entirely on the back line. The goalkeeper and midfielders bear some responsibility too. Seeing these percentages allowed them to have more informed conversations about safety, versus risk with decision-making.

Just as higher possession numbers don’t always indicate more purposeful attacking, volume of shots doesn’t always mean better offense. The Marshals averaged 5.1 passes per string this season. Pagel said he’s “not always proud” when they average more than six passes, because they could just be kicking the ball laterally or backwards a lot, but it’s a great stat to keep an eye on. 

“A good team like the No. 1 team in the state might get 12 shots, but three of them are goals, because of the nature of how they penetrated, and they walked it in,” Pagel said. “We got fewer shots but more goals because our shot quality selection was better. It’s not unlike basketball—yeah, you’re jacking up a lot of three’s, but is that a good idea?”

Charting successful and unsuccessful strings also allowed them to be constructive with their coaching, praising great plays while also wondering how the success in one area can be applied elsewhere.

“You don’t have to just say, ‘Why was this wrong?’ You can look at the successful ones and say, ‘Attagirl, here’s what you did right’, and ask, ‘Could we have done this on the one we messed up with?’” Pagel said.

Honing in on shot charts

Below is a shot chart from one of the toughest teams on Marshall County’s schedule. Notice the orange dot outside of the 18-yard box to the right—that’s a long goal that came on a rebound out of a corner kick.

As the cluster shows, that one player was able to get off three shots from that same spot due to a lack of pressure. Once Pagel saw that, he moved a forward back closer to the box, after playing up closer to the midfield line. It helped.

Marshall County’s own season-long shot chart resembles something of a Rorschach test.

It’s a good litmus test too. Many of those goals scored inside the goalkeeper’s box were made possible by a strong forward with boundless energy, Carmen Gunn. 

But with this resource, Pagel could also remind his players constructively that those opportunities won’t always be there. Nice screamer from 25 yards out? Great job, but let’s wait for a better opportunity for a higher-percentage shot. Pretty goal against the run? Good heads-up play, but don’t expect the goalie to make a bad mistake like that next time.

All of it adds up to an experience that makes players feel like they already have the cheat sheet by the time they’re ready to play at the next level.

“We feel like the ones we send to college, they will have the tools to run with video and have the prior knowledge,” Pagel said.


These are just some of the innovative ways a coach can use Hudl Assist’s expanded interactive reports to hone in on the details that make a difference.

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