LEXINGTON, KY - BlueFrame Technology announced Wednesday it has reached a technology integration partnership with Hudl, the industry-leading sports video analysis platform used by thousands of high schools, colleges, and universities across North America.

The integration partnership provides a streamlined, professional workflow for live sports broadcast production from Hudl’s new Focus camera directly to BlueFrame’s Production Truck Pro software. Clients utilizing the Focus camera for automated video coverage will now be able to direct its feed dynamically to Production Truck for broadcast enhancement like scoreboard graphics and instant replay, and distribution to modern web and streaming media platforms for fan engagement.

“Providing high quality, cost-effective video production, distribution and monetization solutions to the sports market is our core mission,” said Ben Kant, BlueFrame Technology CEO. “This partnership with Hudl is the latest example of BlueFrame helping the sports market achieve their broadcasting goals.”

Video content originating from the Focus camera paired with BlueFrame’s full streaming service will provide unlimited monetization opportunities. With BlueFrame’s flexible pay-per-view subscriptions, schools can earn significant revenue immediately while avoiding long-term contracts imposed by other providers on the market.

Simultaneously, game video from the Focus camera will continue to be seamlessly delivered to Hudl accounts for analysis, breakdown, and film exchange.

The BlueFrame - Hudl partnership coincides with efforts by both companies to assist their respective clients as they navigate the impact of Covid-19 on athletics and activities. BlueFrame has adopted client-friendly protections related to the pandemic heading into the 2020-21, while Hudl recently announced its “Return to Play” initiative to provide immediate and long-term relief to athletic programs.

About Hudl

Hudl is a leading performance analysis company revolutionizing the way coaches and athletes prepare for and stay ahead of the competition. Founded in 2006 in Lincoln, Nebraska (USA), Hudl offers a complete suite of products that empower more than 160,000 global sports teams at every level—from grassroots to professional organizations—to gather insights with video and data. Hudl's products and services include online tools, mobile and desktop apps, smart cameras, analytics, professional services and more.