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What is Performance Insights 25?

The inaugural Hudl Performance Insights 2025 took place on Friday, 14 November, welcoming the professional football community to Fulham Pier in London.

Over 400 delegates from professional football's elite - including practitioners in data analytics, scouting, and human performance - descended on the capital for a day of industry networking and expert-led learning across the three speaker stages.

14 November 2025

Fulham Pier, London, UK

Speaker Lineup

Statsbomb Stage

The Statsbomb Stage delivers practical, high-value insights directly from industry leaders in data. Focusing on real-world club workflows and data application, this stage features case studies, executive interviews, and practical insights shared from leaders in data science, analytics, and strategic decision-making.

Headshot of Damien Comolli, a keynote speaker

Damien Comolli

General Manager, Juventus

Session Unavailable

Headshot of Ty Chin and Robert Wood

Ty Chin & Robert Wood

Hudl

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Headshot of Alexander Schmalhofer

Alexander Schmalhofer

Former Head of Sport Analytics & Development, Red Bull Soccer

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Headshot of Mariela Nisotaki

Mariela Nisotaki

Head of Group Talent Acquisition, Southampton FC & Sport Republic

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Headshot of Dr. Mohammad Dabbah

Dr. Mohammad Dabbah

Group CTO, Como 1907

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Headshot of Chris Markham

Chris Markham

Sporting Director

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Headshot of Arielle Dror

Arielle Dror

Director of Data & Analytics, Bay FC

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Headshot of Jordyn Kaplan

Jordyn Kaplan

Director of Analytics, Boston Legacy FC

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Headshot of Paul Bradley

Dr. Paul Bradley

Football Science Consultant

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Paul Balsom & Sarah Gilmore

Sports Data Pioneers Panel with Ed Sulley

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Edin Terzic Headshot

Edin Terzić

“A Manager’s Perspective” with Raphael Honigstein

Session Unavailable

Raiola Global Management Logo

Mark Nervegna & Stephen Gallagher

Raiola Global Management

Session Unavailable

Hudl Signal Stage

The Hudl Signal Stage is the primary track for the human performance and sports science community, bringing together elite practitioners and thought leaders to discuss the intersection of athlete welfare and performance.
 

Jörg Stadelmann

Signal Stage Introduction

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Martin Bucheit, a keynote speaker

Martin Buchheit

High Performance Lead, Aspetar

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Headshot of Mathieu Lacome

Mathieu Lacome

Chief Football Performance Officer, Parma Calcio 1913

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Headshot of Dawn Scott

Dawn Scott

High Performance Consultant

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Headshot of Darcy Norman

Darcy Norman

Director of Physical Performance, Chicago Fire

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Headshot of Andrew Gray

Andrew Gray

Founder & Director, Athletic Data Innovations

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Headshot of Jacky Forsyth

Jacky Forsyth

Co-Founder and Director, WiSEAN

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Headshot of Sven Herzog

Sven Herzog

Head of Performance, FSV Mainz 05

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Headshot of Warren Gregson

Warren Gregson

Professor of Applied Physiology, Manchester Met

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Goncalo De Pinho Headshot

Gonçalo De Pinho

Head of Health and Performance Strategy at Tigres UANL

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Panel: Navigating Complexity in Elite Football

Dr. Paul Bradley, Jack Nayler, Lewis MacMillan, Will Sparkes

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Research Stage

The Research Stage is dedicated to showcasing the foundational and applied innovation shaping the future of football analytics. It provides a platform for independent researchers, academics, and emerging analysts who present winning submissions from the annual Hudl Statsbomb Research Competition.

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Using Data to Make Evidence-Based Decisions in Football with Recruiting Managers, Players and Staff

Ryan Groom

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Defending the Long Throw: A Dual-Model Framework for Minimising Defensive Risk

Sebastian Greenhalgh & Dan Anghel

A Fatigue Penalty Model for xG

Conor Malone

Estimating Player Impact over Time: Player-Adjusted Hierarchical Models for Scouting & Performance Evaluation in English Football (Soccer)

Tahmeed Tureen & Irena Chen

Capturing Player Impact from Team Action Sequences — A GPT-Based Framework for Transfer Fit

Minho Lee

Quantifying Off-Ball Defensive Impact through Cover Shadows

Lorenzo Cascioli & Allen Wang

Comparing Competitive Contexts: Do Physical Demands Play a Greater Role in Player Performance in the Premier League Compared to Other Leagues?

Richard McIntosh & Tobias Beckmann

The Imposter on the Pitch: Learning Team-Agnostic Signatures for Counterfactual Evaluation

Davide Danesi

One xG model to rule them all? Challenging the most accurate xG model

Robert Bajons & Tobias Harringer

The Manager Bounce: From Immediate Shock to Tactical Identity

Sean Hooker

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