webinar

Turn Every Fixture Into Your Biggest Asset

Join this free live insider session to discover how university sport content can drive recruitment, revenue, and engagement across your institution — in partnership with BUCS

Event Details

  • 5 November 2026
  • 16:00 UTC
  • 30 minutes

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University Sport Sits on a Goldmine of Content. Most Institutions Are Not Unlocking It.

Your Wednesday night matches could be doing more than you think - but first you need to be capturing them.

Student sport in the UK already generates compelling content: for recruitment, alumni engagement, sponsorship, and academic coursework. But most institutions are capturing only a fraction of its value.

From marketing and fundraising to student recruitment and academic departments, every aspect of your institution benefits from what your sport programme already produces.

This webinar gives you the practical framework to make that happen, whether you are starting with a tripod and an intern or scaling towards installed cameras and full automation.

What You'll Learn:

  • Build Your Content Capture Workflow
    A step-by-step framework matched to your budget: from tripod and intern setups through to installed cameras and Hudl Focus automation - so you can start capturing value at whatever resource level you are at today.
  • Connect Sport to Every Department
    How video content can serve marketing, alumni relations, fundraising, student recruitment, academic curricula, and sports science programmes, not just your performance staff.
  • Make the Internal Business Case
    Real examples of what an elite university workflow looks like in practice, and a clear framework for securing institutional investment in video and content infrastructure.

This webinar is built for University Sports Professionals: Register for your own personal link to view. 

Speaker Details

  • Fiona Waddell
    Account Executive at Hudl

    Fiona works directly with universities across the UK to help them extract greater value from their sport programmes. She presented at the BUCS Conference in Durham in July 2026 to a strong reception, and brings first-hand knowledge of the university sport landscape: from tight resource constraints through to ambitious, multi-department content strategies. Expect a practical session grounded in real examples from institutions at every stage of the journey.

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