Understanding your Broadcast Analytics

Understanding Broadcast Analytics in vCloud

Upon accessing your analytics for a single broadcast, the information should be similar to below.

Below are definitions for what each of the terms means and how they can help you understand your viewership numbers.

Total Loads: This is the total amount of times the webpage your video is on was loaded. This does not indicate if the viewer clicked on the video, just that they loaded the page. If a single person navigates to the page multiple times, their visits continue to get added.
Unique Loads: Similar to the “Total Loads”, this indicates the unique number of people who loaded the webpage with your video on it. Since this is “unique”, if a person navigates to the page multiple times, their visits are only counted once.
Total Plays: The total amount of people who clicked on the broadcast. This does not indicate how long they viewed the broadcast. If a single person views the video multiple times, those views continue to get added.
Unique Plays: Similar to “Total Plays”, this indicates the unique number of people who played the video. Since this is “unique”, if a person views the video multiple times, their views are only counted once.
Current Viewers: If viewing analytics for a live broadcast, this indicates how many people are currently watching the broadcast.

Unique Plays is frequently the best analytic for determining viewership and is often sought after by sponsors.

Combined viewership is shown by default as the broadcast was live and archived. Toggle between the three viewers in the center for:

Both will display combined viewership while the broadcast was both Live and after it was Archived
Live displays viewership only when the broadcast was live
Archived displays viewership only after the broadcast was archived and available on-demand.

Viewership by Platform

Scrolling further down the analytics page is information regarding how the broadcast is being accessed.

Each row indicates how people are accessing it. For example, the row highlighted in the example below indicates how many people accessed via an iOS device, using the Safari browser. It appears as though 90 people accessed this way.

Navigate down to the lower right to show more of these results. Click on the headings, such as type, oa, app, etc to filter.

Browser and Operating System analytics can indicate which devices and browsers viewers are using to watch a broadcast. This can help test or curtail broadcasts for viewers.

The pie chart gives a more visual view of how a broadcast is being viewed. By default, it will just show live vs. archived. Change which field it is showing by clicking on the By Field option below the pie chart.

Understanding Broadcast Analytics in Excel

Upon downloading and opening the excel file to view your broadcast analytics, the file should look similar to the one shown below.

The first row of the spreadsheet displays the various titles for the different columns. Each row after the first is a single broadcast, from your selection.

Definitions for the various terms can be found in the above section "Understanding Broadcast Analytics in vCloud". The downloaded version of broadcast analytics offers more information which is defined below.

(live): This indicates that the load or play occurred when the broadcast was streaming live.
(archived): This indicates that the load or play occurred after the broadcast was archived.

If there is neither a (live) nor (archived) status indication then the analytic combines both of them into one single statistic.