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College Football’s Social Club

Engaged the football community through innovative content. 

College Football’s Social Club

Engaged the football community through innovative content. 

Who: University of Nebraska, Clemson University and University and social media teams across the country

The Story: The use of social media isn’t a pastime for college football programs anymore - it’s an essential part of their day-to-day operations. In order to stay connected to their fan bases and capture the attention of recruits, social media departments need to produce innovative and just plain fun content that their audiences are dying to share within their circles. 

For example, the Clemson Tigers aren’t just dominating on the field, they are excelling at fostering engagement with their fans through social media. Jonathan Gantt, director of new and creative media at Clemson, and his team of 25-plus social media savants are so well respected that they’ve recently been named the top Twitter handle to follow in college football by Sports Illustrated. 

Clemson isn’t alone when it comes to leveraging the power of social media. Consider that the University of Nebraska’s @huskers account is the second-largest athletic department Twitter account in the country, second only to the University of Georgia. The state’s population is small compared to most of the major programs’ locations, but the reach of the Husker brand is incredible – and Kelly Mosier, Assistant Athletic Director of Digital Communications for Nebraska, and his team have tapped into that resource by understanding that social media can help programs build and push their brands.

“We really pride ourselves on utilizing our digital channels to bring recruits and fans places where they wouldn’t normally get to go. This pregame video was one of our best examples of that, giving our followers the chance to see a player’s perspective of entering the field for the national championship game. It was filmed and shared before the game even started.” – Jonathan Gantt, director of new and creative media at Clemson University

More from Hudl 100: Highlighting Sports and Technology's Key Players

Teams

01The Premier League's Elite

Netted winning results by embracing big data. 

02Montverde Academy

Provided a template on fostering a culture of competitiveness.

03Hartpury College

Utilized technology to drive player development. 

04College Football’s Social Club

Engaged the football community through innovative content. 

05University of Puget Sound

Proved that state-of-the-art video solutions aren’t just for the “big” schools. 

06Surf Soccer

Produced winning training programs through the use of performance analysis tools. 

07Sporting CT

Implemented a detailed and consistent academy structure that helps create technically efficient players who love the game of soccer. 

08New York Soccer Club

Fostered a winning environment for players through a detailed curriculum. 

09War-Chief Booster Club

Built a sense of enthusiasm for athletic programs through donations. 

10Sports Performance Analysis Educators

Empowered individuals interested in careers in sports performance analysis. 

11Jenks High School Football

Showed how the term “elite” doesn’t just apply to professional sports teams. 

12Sydney FC

Provided innovative educational opportunities for coaches and players within their academy structure. 

13Merseyside Nighthawks Football

Collaborated with developers in order to make better products for the football community.

14Opelika High School

Leveraged their video analysis expertise to put their players in the best position to win.

15Graham High School

Engaged players through the use of video analysis tools. 

16Sandringham TAC Football Club

Pioneered new teaching techniques for their league. 

17Croydon Rangers Gridiron Club

Helped progress the level of play in Australia.

18The Southport School

Fostered an environment for their athletes to thrive on and off the field. 

19DeMatha High School

Promoted player development through the use of video technology. 

20Wichita East H.S. Basketball

Developed a winning culture through the use of advanced stats. 

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