Different Teams
When it comes to departments at Hudl, there are quite a few that write external-facing content. And just because we’re all writing to customers, doesn’t mean product is going to write the same way as marketing. Customers have different motivations at different points in their journey. If we want to meet them where they’re at, we need multiple types of deliverables with varying objectives.
We must consider all these factors when making content decisions.
The main priority is helping users complete their tasks easily and efficiently. Above all, product content should always be useful.
Marketing WritingThe goal of marketing writing is to persuade. Follow these tips to create content that’s memorable and relevant to the reader.
Sales WritingThe number one rule of sales writing? Make it personal and remember to sound like a human.
Support WritingSupport emails should be full of empathy and positivity. But that doesn’t mean we start them with “Dear Valued Customer.” Remember, write how you speak.
Education WritingNo matter the content, the goal is here to provide the user a solid understanding of Hudl’s products. Here’s how we build brand advocates.
Hudl Studios WritingThis branch of the Media department is all about helping athletes share their memorable moments.
Internal WritingWhether you need internal email templates or tips on using Slack, our Corporate Communications team has you covered with this toolkit.