Different Teams

When it comes to departments at Hudl, there are quite a few that write external-facing content. And just because we’re all writing to customers, doesn’t mean product is going to write the same way as marketing. Customers have different motivations at different points in their journey. If we want to meet them where they’re at, we need multiple types of deliv­er­ables with varying objectives. 

We must consider all these factors when making content decisions.

Last Updated: 17 Sep 2020 at 10:49am CDT