When it comes to departments at Hudl, there are five teams who write external facing content the most: product, marketing, sales, support and education. And just because we’re all (mostly) writing to customers, doesn’t mean product is going to write the same way as marketing. Customers have different motivations at different points in their journey. If we want to meet them where they’re at, we need multiple types of deliverables with varying objectives.
We must consider all these factors when making content decisions.
The main priority is helping users complete their tasks easily and efficiently. Above all, product content should always be useful.Marketing Writing
The goal of marketing writing is to persuade. Follow these tips to create content that’s memorable and relevant to the reader.Sales Writing
The number one rule of sales writing? Make it personal and remember to sound like a human.Support Writing
Support emails should be full of empathy and positivity. But that doesn’t mean we start them with “Dear Valued Customer.” Remember, write how you speak.Education Writing
No matter the content, the goal is here to provide the user a solid understanding of Hudl’s products. Here’s how we build brand advocates.Internal Writing
Whether you need internal email templates or tips on using Slack, our Corporate Communications team has you covered with this toolkit.