Different Teams

When it comes to depart­ments at Hudl, there are five teams who write exter­nal fac­ing con­tent the most: prod­uct, mar­ket­ing, sales, sup­port and edu­ca­tion. And just because we’re all (most­ly) writ­ing to cus­tomers, doesn’t mean prod­uct is going to write the same way as mar­ket­ing. Customers have dif­fer­ent moti­va­tions at dif­fer­ent points in their jour­ney. If we want to meet them where they’re at, we need mul­ti­ple types of deliv­er­ables with vary­ing objectives. 

We must con­sid­er all these fac­tors when mak­ing con­tent decisions.

Last Updated: 5 May 2020 at 2:30pm CDT