All of the following best practices can apply to any social media post we do on behalf of Hudl, but for ease of writing this section, we’ll focus on the main @Hudl channels. (Not seeing what you need? Try our Sync page on social media.)
So who’s our audience for @Hudl? Primarily athletes, ages 13 – 24. Our goal with this account across Facebook, Twitter and Instagram is to help athletes get inspired, get better and get noticed.
- Focus on the positive.
- Encourage and inspire athletes.
- Promote good fundamentals and skills.
- Try to be culturally relevant and current, so we can appeal to a younger audience.
- Keep it conversational.
We do not:
- Make fun of or put down anyone. Always keep in mind that the opponents in the play could be Hudl customers too — we don’t want to choose one over the other. Never make light of a mistake that was made by the other team/player.
- Come off as cocky or arrogant.
Our voice is:
We’re humans talking to other humans. It’s okay to ask questions or spark conversations around the topics we’re covering. Get excited about what you’re saying! That excitement will spread to our readers and our customers. Refer to our voice section for more details.
Part of our Hudl voice is following our breaking news policy. After any event that has had a large impact on our customers, or the world at large, we pause all communication from our @Hudl social media accounts for 24 hours minimum. If you’re ever unsure whether or not we should be pausing comms, follow the process outlined on this Sync page.
When crafting a longer post, regardless of which social media platform you’re using, consider separating lines of copy for easier readability and emphasis. Simply adding one return between each thought can go a long way.
And when tagging several accounts or hashtags, separate them at the bottom of the post with a pipe ( | ) to keep it clean and consistent.
Overall, keep it short and sweet as much as possible. Take a second look at what you plan to post and ask yourself if every word you have is serving a purpose. If not, take it out.
Don’t be afraid to add images, videos and gifs (when appropriate). We know posts with these get more interactions. Just check out our tech specs below to make sure it’ll look good.
One last tip: don’t ever start a tweet with the @ sign — your post will end up as a reply to that handle, which limits visibility to only people who follow that handle’s account. Put a period or an emoji before the @ sign instead.
- Be inclusive. We don’t use specific skin-colored hand emojis. Keep it “Simpsons” yellow to be on the safe side.
- Emojis are eye-catching, so we want to use them when appropriate. How do you know when that is? When your post has a joyful or enthusiastic tone. If we’re tweeting about Hudl being down, it’s not a good time to add in a smiley face emoji. If we’re tweeting about an awesome play, adding in a trophy or medal award makes sense.
- Make them a valuable addition, not a space waster. If we’re tweeting about how we love all our Hudlies, use either the word “love” or the heart emoji in place of it, but don’t put them both in side by side.
Some of our most commonly used emojis at Hudl are very easy to understand: 🔥💯🏆😤💪💰😱💥⚡️✨
A few have consistent meanings you may not be aware of:
- 🔗: web link
- 🎥: hudl/direct video link
Bottom line: Emojis can carry a lot of connotation and people may interpret them in ways you don’t intend. Think it through and ask for a second opinion if you’re unsure. Better safe than sorry when you’re representing the Hudl brand.
- Keep accessibility in mind! Capitalize every word in a hashtag to help visually impaired readers who are using screen readers. Bonus: it’s more readable for everyone.
- Do your research. Before using any hashtag, do a search on it to make sure there’s no inappropriate connotations or trends we wouldn’t want to associate Hudl with.
- Remember, if you’re using a hashtag on behalf of Hudl, you’re representing Hudl with that hashtag. Only use it if you’re sure it’s appropriate.
- Don’t go overboard! Limit it to one or two hashtags.
There’s a few data terms every Hudlie who posts to our social media accounts should know and understand.
- Impressions: Times a user is served a post in timeline or in search results.
- Engagements: Total number of times a user interacted with a post. This includes clicks anywhere on the post, including shares, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo or post expansion.
- Engagement rate: The number of engagements divided by impressions.
We use data to make informed decisions on the content we’re posting. Each month we take a deep dive into the analytics and put together a monthly report. Check it out on Sync.
If you’re looking to create a post for one of the @Hudl social channels, use these specs to make sure it follows our brand standards.
- Square: 1080 x 1080 pixels
- Video: 1080 x 1920 pixels
- 9:16 ratio
- Thumbnail: 420 x 654 pixels
- Landscape: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Stories ads: 1080 x 1920 pixels
- Recommended: 1600 x 1900 pixels
- Minimum: 600 x 355 pixels
- Recommended: 1080 x 1080 pixels
- 1:1 ratio
- Also acceptable: 1920 x 1080 pixels
- 16:9 ratio