“Writing for…”

Product, marketing, sales — the list of teams who write external-facing content at Hudl goes on and on. They all have their own objectives.

Knowing the difference between Competitive and Elite markets can help you focus on their specific needs.

Your source of truth for writing all things microcopy — from tooltips and calls to action, to effective headlines, error messages and empty states.

We create a lot of different types of content, and there are some best practices and guidelines to follow for each one.