Products, Features and Services

We tend to write about our available software and hardware frequently. (Go figure.) So it’s important that we’re consistent in how we reference them.

We define a product as standalone software or hardware, sold by Hudl. 

When referencing products that have ​“Hudl” in the name, you only need to use the full name the first time. Shortening to ​“Assist” and ​“Focus” for example, is acceptable on subsequent mentions within the same content piece or product interface. 

We never use acronyms to abbreviate full product or feature names. It’s not ​“HSC” or ​“ODF,” it’s Hudl Sportscode and Hudl Focus Outdoor.

These are the names (with proper cap­i­tal­iza­tion) of our products:

• BlueFrame
• Hudl
• Hudl Assist
• Hudl Coda
• Hudl Focus (See Focus section below for more details.)
• Hudl Instat
• Hudl Play Tools
• Hudl Pro Suite
• Hudl Replay
• Hudl Sideline
• Hudl Sportscode (See Sportscode section below for more details.)
• Hudl TV
• Recruit
• Volleymetrics
• WIMU (See WIMU section below for more details.)
• Wyscout

Some of our products require a little more guidance. This section covers the caveats and extra info you need to know to write about them correctly.

There are three products that fall under the Focus umbrella: Hudl Focus Indoor, Hudl Focus Outdoor and Hudl Focus Flex. These are the official names.

When writing about Focus, there’s a few important things to note:

• Regardless of which Focus camera you’re writing about, remember that the word ​“Focus” is part of the product name. It’s never just ​“Flex” or just ​“Indoor.” Our subsequent mentions guideline only applies to dropping ​“Hudl” from a product name.
  • TL;DR: ​“Hudl Focus Flex” can be shortened to ​“Focus Flex,” but not just ​“Flex.”

• You don’t always have to use the full name when dis­tin­guish­ing between indoor, outdoor and portable. Feel free to refer to the products as ​“our portable camera” or ​“indoor and outdoor Focus.” In these cases, you wouldn’t capitalize ​“indoor,” ​“outdoor” or ​“portable.”
  • To reiterate, don’t capitalize ​“outdoor” or ​“indoor” unless it comes after ​“Focus,” which would make it the official name (refer to the example below).

Hudl Sportscode is how we refer to the product that used to be called just ​“Sportscode.” If you’re referring to an older version of the product, be sure to always include the old version number as part of the name: ​“Sportscode v11.” Please don’t refer to Hudl Sportscode as ​“Sportscode v12.”

Several of our newest products have joined the Hudl family by way of acquisition. Rather than create completely new names for all of them, we’ve chosen to keep their name and logo, updating it with a ​“powered by Hudl” endorsement. This is not necessary to write out every time, or in every situation. Be aware of context and use your best judgment. 

• WIMU powered by Hudl
• Volleymetrics powered by Hudl
• Wyscout powered by Hudl

On the other hand, you can always follow our guidelines on subsequent mentions within the same content piece — no need to include ​“powered by Hudl” the second time you mention the product name.

WIMU is the only product name that’s an acronym (“wearable inertial measurement unit”), which is why it’s written in all caps.

There are multiple products under the WIMU umbrella, and we’ll continue to format their names how they’ve his­tor­i­cal­ly been written:

• WIMU Pro
  • “Pro” is not part of the acronym and shouldn’t be in all caps, just capitalized. 
• WIMU Smart Station 
• WIMU Cloud
• WIMU SPRO
  • “SPRO” is an abbre­vi­a­tion for ​“pro­fes­sion­al software,” which is why it’s in all caps.
• WIMU SVIVO
  • “SVIVO” is an abbre­vi­a­tion that comes from ​“en vivo,” which means ​“real time” in Spanish, which is why it’s in all caps.

In recent years, we’ve started bundling some of our club and high school products together into packages, in order to get an entire organization’s teams on one invoice. It gives everyone equal access to the same technology and simplifies the billing process. For high schools, these are called athletic department packages; for clubs, we refer to them as club-wide packages. Since these are packages of existing products, rather than standalone products, we don’t capitalize the names.

You also may have seen the acronym ADP for athletic department package — this is for internal use only.

Features are func­tion­al­i­ties that exist within our products. A user’s library, an analyst’s breakdown or a player’s highlight — these are all just parts of our overall product line. 

As a rule, we don’t capitalize features. Take Play Tools for example, which is capitalized because it’s the product name. But playbook and practice scripts are features within the main product Play Tools. You can’t buy just the playbook. So playbook and practices scripts aren’t capitalized. 

However, with any rule comes exceptions.

• A few of our more recent features have the possibility of one day being a standalone product or of becoming the future version of a current product, so we’ve capitalized their names:
  • Studio
  • Hudl Focus Exchange Network
  • Insight
• When a feature name is being used in copy where other rules apply, like a CTA button or title case headline, cap­i­tal­iza­tion may be necessary. See our cap­i­tal­iza­tion guidelines for more details.
  

When it comes to testing new features, we want to be consistent in how we talk to users. ​“Beta” is the only external word we use to represent a feature that’s being tested and isn’t ready for wide release yet, regardless of whether we’re using ​“alpha” or a different name internally.

We made this choice because there’s more customer awareness around the word ​“beta,” especially for those who have been with us for a while. Plus, the internal lines between an alpha and a beta can become easily blurred for non-Hudlies.

When we first started testing the beta American football experience with users, we called it ​“Hudl Beta.” Now that it has moved out of the beta testing phase, we refer to this product as simply ​“the new Hudl.” 

A couple important callouts: 

• We don’t capitalize ​“new” in ​“new Hudl” unless it’s being used in a headline (that’s where our standard cap­i­tal­iza­tion guidelines would be followed). 
• Especially in written com­mu­ni­ca­tion, use ​“the” before ​“new Hudl.” This makes it sound less like an official product name that’s separate from Hudl.
• Avoid calling this a new ​“version.” It’s not a version update, it’s what the product is now.