We tend to write about our available software and hardware frequently. (Go figure.) So it’s important that we’re consistent in how we reference them.
When referencing products like Hudl Assist and Hudl Focus, you only need to use the full name the first time. Shortening to “Assist” and “Focus” is acceptable on subsequent mentions within the same content piece or product interface.
Side note on the Focus camera specifically: be sure to call it “the camera” or “the Focus camera.” We reserve just “Focus” for the entire product.
These are the names (with proper capitalization) of our products:
- Hudl Assist
- Hudl Coda
- Hudl Focus
- Hudl Replay
- Hudl Sideline
- Hudl Sportscode*
- Pro Suite
- Play Tools
*Hudl Sportscode is the new and improved product that used to be called just “Sportscode.” If you’re referring to the older product, be sure to always include the old version number as part of the name: “Sportscode v11.” Never abbreviate Hudl Sportscode to “HSC” or “Sportscode v12.”
We don’t capitalize any features or services that exist within our products. A user’s library, an analyst’s breakdown or a player’s highlight — these are all just parts of our overall product line.
A great example is Play Tools, which is capitalized because it’s the product name. But playbook and practice scripts aren’t capitalized — they’re features. The only exception is when a feature name is being used in copy where other rules apply, like a CTA button or title case headline. See our capitalization guidelines for more details.
When it comes to testing new features, we want to be consistent in how we talk to users. “Beta” is the only external word we use to represent a feature that’s being tested and isn’t ready for wide release yet, regardless of whether we’re using “alpha” or a different name internally.
We made this choice because there’s more customer awareness around the word “beta,” especially for those who have been with us for a while. Plus, the internal lines between an alpha and a beta can become easily blurred for non-Hudlies.