Hudl’s voice is natural and casual. To keep it that way, make sure you aren’t falling into any of these common language traps.
Instead of “We’re hoping to get back to you soon,” try “We’ll try to get back to you soon.” Instead of “We’ll be adding this feature next season,” try “We’ll add this feature next season.” Be intentional.
This typically happens when people try to get too fancy with their language — and “fancy” isn’t one of our brand traits.
- Revolutionize (try “change” or “improve”)
- Utilize (“use”)
- Jeopardize (“risk”)
Jargon can be appropriate when intentionally targeting a specific audience. But for the most part, avoid it — especially any kind of slang (it’ll be outdated before you know it). Use language that is clear, accessible, inclusive and purposeful.