Language to Avoid

Hudl’s voice is nat­ur­al and casu­al. To keep it that way, make sure you aren’t falling into any of these com­mon lan­guage traps. 

Instead of We’re hop­ing to get back to you soon,” try We’ll try to get back to you soon.” Instead of We’ll be adding this fea­ture next sea­son,” try We’ll add this fea­ture next sea­son.” Be intentional.

This typ­i­cal­ly hap­pens when peo­ple try to get too fan­cy with their lan­guage — and fan­cy” isn’t one of our brand traits.

Common offend­ers:

  • Revolutionize (try change” or improve”)
  • Utilize (“use”)
  • Jeopardize (“risk”)

Jargon can be appro­pri­ate when inten­tion­al­ly tar­get­ing a spe­cif­ic audi­ence. But for the most part, avoid it — espe­cial­ly any kind of slang (it’ll be out­dat­ed before you know it). Use lan­guage that is clear, acces­si­ble, inclu­sive and purposeful.

Last Updated: 26 May 2020 at 2:48pm CDT