Vocab Traps to Avoid

Hudl’s voice is natural and casual. To keep it that way, make sure you aren’t falling into any of these common language traps. 

Instead of ​“We’re hoping to get back to you soon,” try ​“We’ll try to get back to you soon.” Instead of ​“We’ll be adding this feature next season,” try ​“We’ll add this feature next season.” Be intentional.

This typically happens when people try to get too fancy with their language — and ​“fancy” isn’t one of our brand traits.

Common offenders:

• Revolutionize (try ​“change” or ​“improve”)
• Utilize (“use”)
• Jeopardize (“risk”)

Jargon can be appropriate when inten­tion­al­ly targeting a specific audience. But for the most part, avoid it — especially any kind of slang (it’ll be outdated before you know it). Use language that is clear, accessible, inclusive and purposeful.