Honestly, questions around spelling are best answered by a quick Google search. We’ll go over a few guidelines here, but as always, there are exceptions. If you’re in need of a gut-check, the internet or #writing-at-hudl is waiting.
Spelling can differ based on where your audience is located. You’ll find more details in our internationalization section.
When it comes to making a word plural, you just need to add an “s” in most cases. (Of course, there are a few special cases.)
But no pluralization uses an apostrophe before the final “s.” Why? Because an apostrophe implies possession, not pluralization. (If you’re writing a Christmas card, it’s “from the Smiths” not “from the Smith’s.”) For more details, read up on apostrophes.
Above all, avoid colloquial spelling simplifications (e.g., thru, probs, whatcha, etc.) Even though the Hudl voice is casual and conversational, we still use proper grammar and spelling.