Spelling and Pluralizations

Honestly, questions around spelling are best answered by a quick Google search. We’ll go over a few guidelines here, but as always, there are exceptions. If you’re in need of a gut-check, the internet or #writing-at-hudl is waiting. You can also find commonly used terms in our glossary.

Spelling can differ based on where your audience is located. You’ll find more details in our inter­na­tion­al­iza­tion section.

When it comes to making a word plural, you just need to add an ​“s” in most cases. (Of course, there are a few special cases.)

But no plu­ral­iza­tion uses an apostrophe before the final ​“s.” Why? Because an apostrophe implies possession, not plu­ral­iza­tion. (If you’re writing a Christmas card, it’s ​“from the Smiths” not ​“from the Smith’s.”) For more details, read up on apostrophes.

Above all, avoid colloquial spelling sim­pli­fi­ca­tions (e.g., thru, probs, whatcha, etc.) Even though the Hudl voice is casual and con­ver­sa­tion­al, we still use proper grammar and spelling.