Question Marks

If you put one at the end of a sentence, make sure we’re really asking a question. And if we don’t provide the answer (either in the content or with a CTA), make sure it’s a rhetorical question. Why? A question the reader can’t answer comes off as con­de­scend­ing. Not our style.

Questions work well in subject lines, headlines and con­fir­ma­tions. Avoid putting them where interaction is harder to come by, like an empty state or tooltip.

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Don’t add a question mark for the sake of inflection.

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Do use a question to give your content a natural flow.

Overall, question marks should be used sparingly. However, if the content is formatted with question, answer, question, answer, etc., multiple is totally fine.

Last Updated: 5 May 2020 at 2:10pm CDT