Adding an apos­tro­phe should do one of two things:

  • Indicate a con­trac­tion (it’s, we’re, he’ll, etc.)
  • Indicate own­er­ship (Michael’s, the president’s, our neighbors’)

We love con­trac­tions, so def­i­nite­ly use apos­tro­phes for those. But what do apos­tro­phes not do? They don’t make sin­gu­lar words plur­al. (Football games are on Fridays,” not Friday’s.”)

It’s hard to read if this headline’s too many confusing apostrophes.

Don’t use contractions if they make the words hard to understand. (Does “’s” stand for “has” or “is?”)

We’ll let you know as soon as it’s ready.

Do make your content more conversational with natural contractions.

The most com­mon (and poten­tial­ly con­fus­ing) use of the apos­tro­phe at Hudl appears on team names: boys’ var­si­ty foot­ball,” women’s JV soc­cer,” etc. Here’s how it works:

  • If there’s an s” at the end of the plur­al noun (“boys,” girls”), the apos­tro­phe goes at the very end. 
  • If there’s no s” at the end of the plur­al noun (“men,” women,”) add an apos­tro­phe and then an s.”
Last Updated: 5 May 2020 at 2:11pm CDT