Lowercase directional indicators except when they refer to specific geographic regions or popularized names for those regions.
We don’t capitalize words like federal, state, department, division, board, program, section, unit, etc., unless it’s part of a formal name. In the same vein, we only capitalize common nouns like river or street when they’re part of a proper name.
One more for you: Capitalize the word “room” when used with the number of the room or when it’s part of the name of a specially designated room (e.g., “We’ll be in Room 212,” or “You’ll stay in the Lincoln Room”).
The first time you mention a person, use both their first and last name. When referencing them again, you can use only their last name, if appropriate.
We follow AP Style for people’s titles. Capitalize formal titles when they appear before a person’s name. FYI: A formal title is one that denotes a scope of authority, professional activity or academic activity (e.g., Vice President, Dr., etc.)
Informal titles are ones that just describe a person’s occupation (e.g., coach). Lowercase these titles, as well as any that appear without a person’s name, follow a person’s name, or are set off before a name by commas.
If a title applies only to one person in an organization, it’s okay to use the word “the” if the title is set off by commas.
In short, proper nouns are specific names for a person, place or thing. We capitalize these. For instance, we’d write Bellevue East High School because it’s the name of a specific high school. (You’ll notice I didn’t capitalize “high school” just then, since it’s only a common noun at the end of the sentence.)
When it comes to Hudl, only our products are treated as proper nouns (e.g., Hudl Assist, Hudl Sideline, Hudl Focus). Features within those products are not proper nouns (e.g., breakdown, playlist, clip).