Capitalization is a dangerous power to wield. If you get too liberal with it, you end up with a dizzying array of mismatched letter sizes before you can blink an eye.
At Hudl, we avoid capitalizing nouns at all costs. We obviously make exceptions for proper nouns—like our product names—and headlines, but otherwise lowercase letters rule. Explore the sections below to read more about specific uses of capitalization.
Do all the words need to start with a capital letter, or should it be capitalized like a sentence? We’ll explain.Headlines, Subheads and Body Copy
For the Hudl Blog, we follow the Chicago Manual of Style for headlines. For other content deliverables, we can shake things up a bit more.Calls to Action
We often give users an action to take (no surprises there). But pay attention to the differences between buttons and in-line links.Places, Names and Proper Nouns
Do you know when to capitalize directional indicators? How about job titles? We’ll explain when you should and when it’s not necessary.