Lists are great! They can:

  • Make content more digestible.
  • Help you clarify your own thinking. 
  • Simplify information into clear, succinct points.

(See what we did there?)

Here, have another one. Make sure you follow these rules when writing lists:

  • Keep a consistent grammatical structure. Either use all fragments, or all complete sentences. (Most lists have complete sentences, which require end punctuation.) If you start your first bullet with a verb, make sure the others follow suit. (This is called parallel structure.)
  • Have at least three points in your list. Otherwise, just use plain body copy. 
  • Use numbers instead of bullets if your list is made up of sequential steps.
  • Keep it to one bulleted list per email. (Otherwise the formatting can get wonky.) 
Last Updated: 23 Jul 2020 at 2:13pm CDT