Lists

Lists are great! They can:

• Make content more digestible.
• Help you clarify your own thinking. 
• Simplify information into clear, succinct points.

(See what we did there?)

Here, have another one. Make sure you follow these rules when writing lists:

• Keep a consistent grammatical structure. Either use all fragments, or all complete sentences. (Most lists have complete sentences, which require end punctuation.) If you start your first bullet with a verb, make sure the others follow suit. (This is called parallel structure.)
• Have at least three points in your list. Otherwise, just use plain body copy. 
• Use numbers instead of bullets if your list is made up of sequential steps.
• Keep it to one bulleted list per email. (Otherwise the formatting can get wonky.)