Greetings and Farewells

Hi” is uni­ver­sal­ly great as a greet­ing. It’s not too for­mal, but not informal.

  • Hello” is too for­mal. It sounds robot­ic, even when fol­lowed by the person’s name.
  • Hey” is a bit infor­mal. It’s okay in one-on-one cor­re­spon­dence, but it’s too casu­al for a mass send.

You can also choose to have no greet­ing at all. This is extreme­ly com­mon in our mar­ket­ing emails. Just make sure your con­tent has a strong begin­ning with­out it, like a headline.

We are delighted that you have chosen to join us.

Don’t make it awkward with formal words or phrases.

We’re glad you’re here.

Do give customers a warm welcome.

Always go for a casu­al close. Farewells should be open-end­ed if com­ing from a per­son — oth­er­wise, end with the CTA.

Best,” regards” and sin­cere­ly” are gen­er­al­ly too fan­cy for our voice. Meanwhile, thanks,” talk soon” and let me know” are much more conversational.

Best regards,

Don’t use farewells you’d never say out loud.

Let’s chat soon,

Do use the same casual greetings you would say when face-to-face.

Greetings and farewells go togeth­er. If you drop one, drop the other.

Last Updated: 26 May 2020 at 2:45pm CDT