When we write using active voice, it’s clear who did what. The “doer” of the sentence comes before the verb, and there’s no ambiguity.
Passive voice happens when the “doer” of a given action is placed after the verb (or even left out entirely!), and we need to use a form of “to be” with the action. Using passive voice introduces vague language, can cause confusion, and ultimately weakens the impact of your writing.
At Hudl, we use active voice as much as possible. It shows conviction! Energy! Pizzaz!