Accessibility is typically only thought about in relation to people with disabilities. But at Hudl, you can’t have usability without accessibility. We write to be accessible for everyone.
And, in fact, people aren’t disabled: it’s the lack of design that disables people. If we don’t design our content appropriately, we’re disabling our customers in the choices they can make and the actions they can take.
In a lot of ways, making content accessible is simplifying it and making it easier to read. But that doesn’t mean you’re dumbing it down. It’s making a thoughtful decision to simplify in order to help people save time when consuming the content. Don’t worry — it can still be just as engaging!
Designing content with accessibility in mind means:
- Including space
- Using headings and subheadings
- Relying on concise sentences
- Writing in plain language
When we don’t design our content with accessibility in mind, our content can become attached to feelings of pain or discomfort for the reader. Increasing the time it takes for someone to find the information they need is painful. Locking audio content in a video without captions or a transcript is painful. Excluding large groups of people by using complicated words and obscure idioms is painful.
There’s an entire spectrum of access needs that exist for our audiences. Whether it be temporary, situational or permanent, everyone has different needs. We aim to write for all of those.
A must for accurate content, inclusive language also builds trust with our audiences.Words to Avoid
Avoiding these words will help our brand and company be known as welcoming, open and inclusive.Readability
We write at reading levels of grade seven or below. It makes our content easy to consume and saves our audiences valuable time.Alternative Text and Captions
We can’t always predict the environment of our audiences, but we can prepare for it. Alt text and captions provide additional context for our content.Writing for Internationalization
Hudl is a global company and international audiences are a given. These tips will help you broaden the reach of your content.