Accessibility is typ­i­cal­ly only thought about in rela­tion to peo­ple with dis­abil­i­ties. But at Hudl, you can’t have usabil­i­ty with­out acces­si­bil­i­ty. We write to be acces­si­ble for everyone.

And, in fact, peo­ple aren’t dis­abled: it’s the lack of design that dis­ables peo­ple. If we don’t design our con­tent appro­pri­ate­ly, we’re dis­abling our cus­tomers in the choic­es they can make and the actions they can take.

In a lot of ways, mak­ing con­tent acces­si­ble is sim­pli­fy­ing it and mak­ing it eas­i­er to read. But that doesn’t mean you’re dumb­ing it down. It’s mak­ing a thought­ful deci­sion to sim­pli­fy in order to help peo­ple save time when con­sum­ing the con­tent. Don’t wor­ry — it can still be just as engaging!

Designing con­tent with acces­si­bil­i­ty in mind means:

  • Including space
  • Using head­ings and subheadings
  • Relying on con­cise sentences
  • Writing in plain language

When we don’t design our con­tent with acces­si­bil­i­ty in mind, our con­tent can become attached to feel­ings of pain or dis­com­fort for the read­er. Increasing the time it takes for some­one to find the infor­ma­tion they need is painful. Locking audio con­tent in a video with­out cap­tions or a tran­script is painful. Excluding large groups of peo­ple by using com­pli­cat­ed words and obscure idioms is painful.

There’s an entire spec­trum of access needs that exist for our audi­ences. Whether it be tem­po­rary, sit­u­a­tion­al or per­ma­nent, every­one has dif­fer­ent needs. We aim to write for all of those.

Last Updated: 20 May 2020 at 7:43am CDT