Writing

Guidelines for Every Touchpoint

Whether you’re a full-time Hudl writer or some­one who just needs to write as part of their job (who doesn’t?), this resource is for you. It’s our sin­gle source of truth for all writ­ing guide­lines across every touch­point and plat­form — from top-lev­el paid ads through the sales process, into the prod­uct and down to our sup­port content.

We’ve been around the block a time or two. Here are some top­ics that Hudlies usu­al­ly have ques­tions about. 

Here’s a whole sec­tion explain­ing why. Want even more? Here’s addi­tion­al info about com­mas in gen­er­al. Knock your­self out.

Lucky for you, we break it all down in our team-spe­cif­ic sec­tions.

Namely, use par­al­lel struc­ture, and don’t have more than one list in a mar­ket­ing email. Read through the full guide­lines here.

Consistency is key here. Check out our list of pre­ferred words to use uni­lat­er­al­ly across all content.

Not find­ing what you need, or some­thing seems amiss? Fill out our change request form.

Just need some friend­ly neigh­bor­hood writ­ers to help out with some­thing? Hop into #writ­ing-at-hudl on Slack and we’ll be hap­py to assist.

Last Updated: 26 May 2020 at 3:18pm CDT