Typography

We chose these two typefaces specif­i­cal­ly because they reflect the premium quality of our products. Between Teko and Helvetica, we have every situation covered.

Teko is an athletic sans-serif typeface with strong, slab-like characters. Even though the Teko typeface consists of five font weights, our only brand-approved styles are Light, Regular and Semibold.

Light is used for quotes or tes­ti­mo­ni­als fewer than 200 characters.

Regular is used for super headlines fewer than 25 characters, with added kerning (letter spacing).

Semibold is used for headlines or subheads fewer than 130 characters.

Helvetica is a reliable, sans-serif typeface with dense, compact characters. The Helvetica typeface does have three font weights with italic variations, but Regular and Bold are our only brand-approved styles.

Regular is our brand default for all body copy and tes­ti­mo­ni­als longer than the Teko character limits.

Bold is used for in-line links, bullets, call-to-action buttons, chart headers and short sections of text like testimonial names or statistical labels. Call-to-action buttons are always fewer than 20 characters, but these other uses of Helvetica Bold can vary in length.

Here are a few examples of how Teko and Helvetica can be used together.

Don’t use any variation of Teko for paragraphs.

Do use Teko for headlines and Helvetica for paragraphs of text.

Don’t use Teko in all caps for headlines, nor title cased for super headlines.

Do use Teko in all caps for super headlines, with increased kerning.

Don’t use Teko bold, ever.

Do use the other variations of Teko.

Last Updated: 18 May 2020 at 4:19pm CDT