These logos are a combination of the brand mark, wordmark and the brand extension (i.e., the product and service). The wordmark is built using the typeface FF Daxline Pro in bold while the extension uses FF Daxline Pro in regular. They should only be used on material specific to that corresponding product or service.
Always display the brand mark, wordmark and brand extension side by side, never stacked. And that brand extension should never be used alone.
Products with their own app separate from Hudl also have their own app icon lockup. The app icon can be used with the brand extension name or alone. However, the Hudl wordmark is never used between the app icon and the product or service wordmark.
Brands with a separate platform keep their original logo with the suffix “Powered by Hudl” to indicate their position within the Hudl family.