Parent Logo

Our logo is the most direct and time­less brand asset we have. Treat it well.

This sec­tion cov­ers the details of our par­ent logo. If you’re look­ing for down­load­able ver­sions for print or screen, you can find them in this sec­tion.

The Hudl logo is a com­bi­na­tion of a brand mark — rep­re­sents three peo­ple in a hud­dle viewed from the top — and wordmark.

This com­bi­na­tion should always appear in a side-by-side for­mat, nev­er stacked. And while the brand mark can exist with­out the word­mark, the word­mark should nev­er exist alone.

Don’t stack the brand mark and wordmark.

Do keep the brand mark and wordmark side by side.

Don’t use the wordmark without the brand mark.

Do feel free to use the brand mark on its own.

The brand mark should always remain upright and sym­met­ric, with the three peo­ple togeth­er. No breakups here, okay?

Don’t rotate the brand mark.

Do keep the brand mark upright and symmetrical.

Don’t separate a single person from the huddle.

Do keep the three people together.

To ensure the logo is clear­ly vis­i­ble, sur­round it with space free of ele­ments that might cause con­fu­sion. The logo’s exclu­sion zone is equal to the height and width of the brand mark.

Follow the exclu­sion zone guide­lines when lock­ing the Hudl logo with affil­i­at­ed logos. That means you should sep­a­rate part­ner logos by a dis­tance greater than or equal to the size of the brand mark.

Align part­ner logos to the opti­cal base­line of the Hudl logo — nev­er larger.

Don’t make the affiliated logo larger than the height of the Hudl brand mark.

Do make the affiliated logo and Hudl's brand mark the same height.

Align part­ner logos with clear word­marks to the opti­cal base­line of the Hudl word­mark. Their word­marks should nev­er be larg­er or smaller.

Don’t align the overall affiliated logo to the height of the Hudl brand mark if it has an extension.

Do align both logo wordmarks when the partner logo has an extension.

In the same way, align part­ner brand marks to the opti­cal base­line of the Hudl brand mark.

Don’t make the affiliated logo taller than the Hudl brand mark.

Do limit the affiliated logo to the height of the Hudl brand mark.

Hudl’s logo and brand mark should nev­er be small­er than 30px tall in dig­i­tal or .28” in print.

The orange brand mark with ink word­mark is our pri­ma­ry logo — use it as often as pos­si­ble. The white word­mark is avail­able for dark back­grounds, but the brand mark remains orange in these cases.

If the stan­dard orange and ink col­ors fail to pass acces­si­bil­i­ty stan­dards on a spe­cif­ic back­ground col­or (e.g., orange, elec­tric or some team col­ors), the all-white logo should be used.

Don’t use the full color logo on orange.

Do use the full white logo on orange.

Don’t use the full color logo on electric.

Do use the full white logo on electric.

A sim­ple rule to remem­ber here. The logo shouldn’t be mod­i­fied or added to. Essentially, don’t alter it in any way.

Don’t stack the brand mark.

Don’t apply a gradient to the brand mark or wordmark.

Don’t change the colors outside of approved brand variations.

Don’t use an image, flag or pattern inside the logo.

Don’t rotate the logo.

Don’t distort or warp the logo.

Don’t use the wordmark without the brand mark.

Don’t outline the logo.

Don’t use the brand mark inside another word.

Last Updated: 18 May 2020 at 3:37pm CDT