Parent Logo

Our logo is the most direct and timeless brand asset we have. Treat it well.

This section covers the details of our parent logo. If you’re looking for down­load­able versions for print or screen, you can find them in this section.

The Hudl logo is a combination of a brand mark — represents three people in a huddle viewed from the top — and wordmark.

This combination should always appear in a side-by-side format, never stacked. And while the brand mark can exist without the wordmark, the wordmark should never exist alone.

Don’t stack the brand mark and wordmark.

Do keep the brand mark and wordmark side by side.

Don’t use the wordmark without the brand mark.

Do feel free to use the brand mark on its own.

The brand mark should always remain upright and symmetric, with the three people together. No breakups here, okay?

Don’t rotate the brand mark.

Do keep the brand mark upright and symmetrical.

Don’t separate a single person from the huddle.

Do keep the three people together.

To ensure the logo is clearly visible, surround it with space free of elements that might cause confusion. The logo’s exclusion zone is equal to the height and width of the brand mark.

Follow the exclusion zone guidelines when locking the Hudl logo with affiliated logos. That means you should separate partner logos by a distance greater than or equal to the size of the brand mark.

Align partner logos to the optical baseline of the Hudl logo — never larger.

Don’t make the affiliated logo larger than the height of the Hudl brand mark.

Do make the affiliated logo and Hudl's brand mark the same height.

Align partner logos with clear wordmarks to the optical baseline of the Hudl wordmark. Their wordmarks should never be larger or smaller.

Don’t align the overall affiliated logo to the height of the Hudl brand mark if it has an extension.

Do align both logo wordmarks when the partner logo has an extension.

In the same way, align partner brand marks to the optical baseline of the Hudl brand mark.

Don’t make the affiliated logo taller than the Hudl brand mark.

Do limit the affiliated logo to the height of the Hudl brand mark.

Hudl’s logo and brand mark should never be smaller than 30px tall in digital or .28” in print.

The orange brand mark with ink wordmark is our primary logo — use it as often as possible. The white wordmark is available for dark backgrounds, but the brand mark remains orange in these cases.

If the standard orange and ink colors fail to pass acces­si­bil­i­ty standards on a specific background color (e.g., orange, electric or some team colors), the all-white logo should be used.

Don’t use the full color logo on orange.

Do use the full white logo on orange.

Don’t use the full color logo on electric.

Do use the full white logo on electric.

A simple rule to remember here. The logo shouldn’t be modified or added to. Essentially, don’t alter it in any way.

Don’t stack the brand mark.

Don’t apply a gradient to the brand mark or wordmark.

Don’t change the colors outside of approved brand variations.

Don’t use an image, flag or pattern inside the logo.

Don’t rotate the logo.

Don’t distort or warp the logo.

Don’t use the wordmark without the brand mark.

Don’t outline the logo.

Don’t use the brand mark inside another word.

Last Updated: 18 May 2020 at 3:37pm CDT