Our logo is the most direct and timeless brand asset we have. Treat it well.
This section covers the details of our parent logo. If you’re looking for downloadable versions for print or screen, you can find them in this section.
The Hudl logo is a combination of a brand mark, represents three people in a huddle viewed from the top, and wordmark, built using the typeface FF Daxline Pro in bold.
This combination should always appear in a side-by-side format, never stacked. And while the brand mark can exist without the wordmark, the wordmark should never exist alone.
The brand mark should always remain upright and symmetric, with the three people together. No breakups here, okay?
To ensure the logo is clearly visible, surround it with space free of elements that might cause confusion. The logo’s exclusion zone is equal to the height and width of the brand mark.
Follow the exclusion zone guidelines when locking the Hudl logo with affiliated logos. That means you should separate partner logos by a distance greater than or equal to the size of the brand mark.
Align partner logos to the optical baseline of the Hudl logo — never larger.
Align partner logos with clear wordmarks to the optical baseline of the Hudl wordmark. Their wordmarks should never be larger or smaller.
In the same way, align partner brand marks to the optical baseline of the Hudl brand mark.
Hudl’s logo and brand mark should never be smaller than 30px tall in digital or .28” in print.
The orange brand mark with ink wordmark is our primary logo — use it as often as possible. The white wordmark is available for dark backgrounds, but the brand mark remains orange in these cases.
If the standard orange and ink colors fail to pass accessibility standards on a specific background color (e.g., orange, electric or some team colors), the all-white logo should be used.
A simple rule to remember here. The logo shouldn’t be modified or added to. Essentially, don’t alter it in any way.