We use action angles to add visual interest mimicking action, intensity and depth in sport. This graphic element is based on a simple 60° rhombus, which gives otherwise chaotic layouts a sense of structure.
Rhombi can be resized and stretched but the 60° angle should remain consistent.
When a separation is needed, a single rhombus provides just enough change to lead your eye.
Multiple rhombi can be added together to create a more detailed shape. Our designers often use them as a photography mask or two-column layout with content in each column.
When personality and brand is the primary focus, adding and subtracting rhombi can provide a level of visual interest. In these cases, we treat the shapes more like an image than a background element.