The Benefits of Adding Mobile Video to Your Sportscode Workflow 

The mod­ern coach­ing staff has a potent tool to assist them in their quest to stretch the hours of a day – mobile video.

The Benefits of Adding Mobile Video to Your Sportscode Workflow 

The mod­ern coach­ing staff has a potent tool to assist them in their quest to stretch the hours of a day – mobile video.

Time is always a finite resource, no mat­ter the lev­el of sport. 

Whether it’s the off­sea­son, pre­sea­son or in between games, coach­ing staffs have a lim­it­ed time to eval­u­ate and inter­act with play­ers. Duties such as engag­ing with media and man­ag­ing a staff, are often over­looked, neg­a­tive­ly impact­ing play­er devel­op­ment and the play­er-coach rela­tion­ship. That’s why the man­ner in which a team max­i­mizes its time dur­ing and out­side of train­ing ses­sions or prac­tice is vital to success. 

Fortunately, tech­nol­o­gy has allowed the mod­ern ath­lete and coach­ing staff to be effi­cient with their time and how they prepare. 

Freedom From the Facility 

The Washington Post recent­ly pub­lished a piece detail­ing how, as a rook­ie, NFL quar­ter­back Tom Brady would show up at the Patriots’ facil­i­ty in the mid­dle of the night to review film. In one instance, for­mer Patriots gen­er­al man­ag­er Scott Pioli found Brady wait­ing in his car as he was turned away by a night guard at the facility. 

Although this exam­ple of Brady’s deter­mi­na­tion can be admired, night­time excur­sions to prac­tice facil­i­ties are no longer nec­es­sary. With mod­ern wire­less and video solu­tions, coach­es, train­ers and ath­letes can make tech­nol­o­gy work for them instead of con­form­ing to tech­no­log­i­cal or geo­graph­i­cal restric­tions. Organizations with coach­es and play­ers spread across dif­fer­ent cities, states or even coun­tries can now main­tain rela­tion­ships with­out requir­ing in-per­son meet­ings or video review sessions. 

The ben­e­fits of new mobile tech­nolo­gies aren’t lim­it­ed to planned review ses­sions. After road games, teams often con­duct last-minute scout­ing or review team per­for­mance with play­ers as the events of the pre­vi­ous game are still fresh in everyone’s mind. 

Getting video online quick­ly and shared with staff and play­ers is cru­cial for development. 

Reallocate Time Back to Training

In a league like the NFL where prac­tice time is at a pre­mi­um, 49ers head coach Chip Kelly strives to make the most of his team’s time togeth­er. Practices are all about tem­po and get­ting as many reps in as pos­si­ble, then coach­es and play­ers spend time review­ing video on their own after those sessions. 

Formatting prac­tices this way keeps the entire ros­ter active and allows coach­es to review data on each play­er in order to plan future train­ing sessions. 

Kelly still holds video review ses­sions and team meet­ings, but his prac­tice struc­ture is a good les­son in effi­cien­cy – get as many reps from as many play­ers on film and share these insights with each team mem­ber to review. The more reps a team can record, the larg­er the sam­ple size for coach­es to ref­er­ence when eval­u­at­ing play­er per­for­mance. Sportscode users can accom­plish this by upload­ing instances to Hudl as playlists and share direct­ly with groups or individuals. 

Reviewing film remote­ly also frees up time for oth­er areas of focus, as coach­es can cut down on the num­ber of large group review ses­sions required for the team. Hudl’s free Apple and Android appli­ca­tions allow the entire team to access and review video any­time, anywhere. 

Saving Man Hours

To pin­point just how much time adding mobile video to a work­flow can save your orga­ni­za­tion, take inven­to­ry of how much time is spent for trav­el and in-per­son review sessions. 

For exam­ple, say it takes 20 play­ers and five coach­es, on aver­age, 30 min­utes to trav­el to and from film review. Once there, every­one par­tic­i­pat­ed in an hour-long review session.

  • Travel: 25 peo­ple x 30 mins = 12.5 hours

  • Review Session: 25 peo­ple x 1 hour = 25 hours

In the above exam­ple, each ses­sion costs the orga­ni­za­tion near­ly 38 man-hours. One way to cut costs is to send video to play­ers ahead of time, com­plete with coach­ing notes or a quiz, in order for them to review pri­or to video ses­sions and come to meet­ings more pre­pared. Cutting the example’s hour-long ses­sion down to thir­ty min­utes results in a sav­ings of almost 13 man-hours. Repeated sev­er­al times over the course of a few weeks (or through­out a sea­son), the sav­ings quick­ly add up.

Calculating man-hours is only one way to iden­ti­fy inef­fi­cien­cies. If you’re inter­est­ed in cal­cu­lat­ing your team’s time-sav­ings, click the link below to down­load a spread­sheet and plug in your numbers.

Download Spreadsheet


Remote film study and com­mu­ni­ca­tion will not dis­place the val­ue in-per­son coach­ing has on devel­op­ing ath­letes at all lev­els. However, the exam­ples above illus­trate how adding mobile video and coach­ing tools to your work­flow can sig­nif­i­cant­ly reduce your team’s inefficiencies. 

Have exam­ples of how mobile tools help your orga­ni­za­tion oper­ate more effi­cient­ly? Leave them in the com­ments below or shoot us an email– we’d love to hear your stories.