Advanced Reports Can Change a Season

<p>Shiocton High's (Wisc.) season was going downhill fast, but some correctable mistakes found via Hudl helped to rescue the campaign.</p>

Rob Hendrickson came into last season expecting his Shiocton HS (Wisc.) women's basketball team to be “really good” and potentially contend for the state title.

But the Chiefs, submarined by a spike in turnovers, lost their first three games. A frustrated Hendrickson turned to Hudl to figure out why his squad had become so mistake-prone.

The third-year head coach quickly drilled the miscues down to three distinct areas: not coming to a jump stop when passing, using one hand to pass and immediately dribbling once the ball was caught. He made a short highlight reel of these plays and presented it to the girls at the next practice.

“We will no longer be doing these things,” Hendrickson told his team. “This is a new rule. We’re going to jump stop on everything.”

After averaging 27 turnovers in its first three contests, Shiocton dropped to 17 in their next game, a victory. That kicked off a six-game winning streak, and the Chiefs eventually made it to the regional championship game.

Using Hudl’s advanced reports, Hendrickson was able to filter all Shiocton’s turnovers with a single click. By shuffling through that list he was able to identify the team’s biggest weaknesses and get them corrected before the season was lost.

Schiocton's first three games
Schiocton's final 22 games

“Hudl was directly responsible in the ease of being able to locate those inadequacies and being able to adjust them throughout practice," Hendrickson said. "I would have been able to find (the turnover issues without Hudl), but it would have taken me a lot more time.”

Hudl helped with more than just turnovers. Hendrickson examined Shiocton’s shot charts and discovered one of his outside shooters was a markswoman from the right wing but dismal from the left. Another player owned the left corner but struggled in other locations. Hendrickson started tailoring his shooting drills to help each shooter with her weak spots on the floor.

“Because you’re naturally better at that one spot, maybe we need to invest more shots in those other locations to become more well-rounded,” he said. “I do find myself using it to structure my shooting drills better. You’ve got to become a balanced team and be able to hit shots from everywhere."

Through watching video, Hendrickson develops his “Winner’s List,” a series of objectives that usually leads to victories if Shiocton accomplishes them. For example, the Chiefs aim to make more free throws than their opponent attempts and have fewer than 15 turnovers in a game.

“I don’t focus on the win,” Hendrickson said. “I focus on the things that make you win, like shooting over a certain percentage or holding the other team under a certain percentage.

“Once I get the data back from Hudl, I enter that into our categories, and at our next meeting we look at how many of those goals we actually accomplished. Usually if we get to five or six of the 13 of them, we usually end up with the win."

Want to experience the benefit of advanced reports? Check out Hudl Assist